E così scoprimmo che, se ho comprato un tostapane ieri, è probabile che io non sia interessato nei prossimi sei mesi a comprare un tostapane….

Retargeting is based on the past. The clumsiness of retargeting is well-documented and we’re assured that teams of scientists are working away to improve the algorithms — these are the new media buyers, planners and creatives of the performance marketing age.

Interessante articolo segnalato da Giammarco

http://adage.com/article/digitalnext/retargeting-flawed-future-pretargeting/294113/