Shhhhhhhhhhh! Non ditelo ai resp mktg dei principali Brand che pensano di poter fare a meno della pubblicità   perchè a gratis hanno fatto  1 mln di fan (e pensano di  avere 1 mln di clienti).  😉

 

Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands, according to a study from the Ehrenberg-Bass Institute, an Australia-based marketing think tank that counts Procter & GambleCoca-Cola and other major advertisers as its supporters.

To get to these findings, the researchers used one of Facebook’s own metrics, People Talking About This, the awkwardly-named running count of likes, posts, comments, tags, shares and other ways a user of the social network can interact with branded pages. It was unveiled last fall as a way of giving advertisers a sharper look at at the level of activity on their pages.

http://adage.com/article/digital/study-1-facebook-fans-engage-brands/232351/

 


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