Scheda scomposizione fatturato USA
Mercato USA : scomposizione mercato ADV e confronto 2007
| ADVERTISING FORMATS | 2007 | 2008 | ||
Type of Advertising | $ | % share of market | $ | % share of market |
| Display Advertising | 4,455 | 21% | 3,685 | 22% |
| Sponsorship | 636 | 3% | 496 | 3% |
| Rich Media (06 including Broadband Video) | 1,657 | 8% | 1,192 | 7% |
| Digital Video (07 only) | 324 | 2% |
|
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| All Display | 7,072 | 34% | 5,373 | 32% |
| Keyword Search | 8,805 | 41% | 6,799 | 40% |
| Classifieds | 3,321 | 16% | 3,059 | 18% |
424 | 2% | 338 | 2% | |
| Lead Generation* | 1,584 | 7% | 1,310 | 8% |
TOTALS: | 21,206 | 100% | 16,879 | 100% |
| INDUSTRY CONCENTRATION | ||
FY 2007 | FY 2006 | |
| Top 10 | 69% ($14,632) | 69% ($11,647) |
| Top 25 | 80% ($16,965) | 82% ($13,841) |
| Top 50 | 89% ($18,873) | 92% ($15,529) |
| PRICING MODELS | ||
FY 2007 | FY 2006 | |
| CPM or Impression | 45% ($9,492) | 48% ($8,102) |
| Performance Deals | 51% ($10,817) | 47% ($7,933) |
| Hybrid | 4% ($897) | 5% ($844) |
by the New Media Group of PricewaterhouseCoopers, the Internet Advertising Revenue
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