Mercato USA : scomposizione mercato ADV e confronto 2007

ADVERTISING FORMATS

2007

2008

Type of Advertising

$

% share of market

$

% share of market

Display Advertising

4,455

21%

3,685

22%

Sponsorship

636

3%

496

3%

Rich Media (06 including Broadband Video)

1,657

8%

1,192

7%

Digital Video (07 only)

324

2%

 

 

All Display

7,072

34%

5,373

32%

Keyword Search

8,805

41%

6,799

40%

Classifieds

3,321

16%

3,059

18%

E-mail

424

2%

338

2%

Lead Generation*

1,584

7%

1,310

8%

TOTALS:

21,206

100%

16,879

100%

INDUSTRY CONCENTRATION  
 

FY 2007

FY 2006

Top 10

69% ($14,632)

69% ($11,647)

Top 25

80% ($16,965)

82% ($13,841)

Top 50

89% ($18,873)

92% ($15,529)

PRICING MODELS  
 

FY 2007

FY 2006

CPM or Impression

45% ($9,492)

48% ($8,102)

Performance Deals

51% ($10,817)

47% ($7,933)

Hybrid

4% ($897)

5% ($844)

by the New Media Group of PricewaterhouseCoopers, the Internet Advertising Revenue

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