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><channel><title>Contrarian &#187; CTR</title> <atom:link href="http://www.lucalani.com/tag/ctr/feed" rel="self" type="application/rss+xml" /><link>http://www.lucalani.com</link> <description>What you see is NOT what you get</description> <lastBuildDate>Mon, 30 Jan 2012 12:21:40 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.2</generator> <item><title>84% degli utenti non clicca nei banner. E allora?</title><link>http://www.lucalani.com/blogging/advertising/84-degli-utenti-non-clicca-nei-banner-e-allora</link> <comments>http://www.lucalani.com/blogging/advertising/84-degli-utenti-non-clicca-nei-banner-e-allora#comments</comments> <pubDate>Wed, 07 Oct 2009 09:14:30 +0000</pubDate> <dc:creator>Luca Lani</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[adv]]></category> <category><![CDATA[banner]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[display]]></category><guid
isPermaLink="false">http://www.lucalani.com/blogging/advertising/84-degli-utenti-non-clicca-nei-banner-e-allora</guid> <description><![CDATA[Comscore ha fatto una interessante ricerca da cui risulta che negli ultimi due anni si è dimezzato il numero di utenti che cliccano nei banner display in un dato mese. Si è passati dal 32% al 16%, e quisto vuol dire che l'84%  non clicca nei banner.]]></description> <wfw:commentRss>http://www.lucalani.com/blogging/advertising/84-degli-utenti-non-clicca-nei-banner-e-allora/feed</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>Adsense: i ricavi vanno giù</title><link>http://www.lucalani.com/company/google/adsense-i-ricavi-vanno-giu</link> <comments>http://www.lucalani.com/company/google/adsense-i-ricavi-vanno-giu#comments</comments> <pubDate>Sun, 16 Mar 2008 09:02:44 +0000</pubDate> <dc:creator>Luca Lani</dc:creator> <category><![CDATA[Adv chart]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[adsense]]></category> <category><![CDATA[CTR]]></category><guid
isPermaLink="false">http://www.lucalani.com/company/google/adsense-i-ricavi-vanno-giu</guid> <description><![CDATA[I guadagni con Adsense crollano per via del dollaro e per via di un minore ricavo a click. I motivi sono molteplici, e questo articolo aiuta ad analizzarli.]]></description> <wfw:commentRss>http://www.lucalani.com/company/google/adsense-i-ricavi-vanno-giu/feed</wfw:commentRss> <slash:comments>12</slash:comments> </item> <item><title>I fattori per monetizzare  i social network</title><link>http://www.lucalani.com/blogging/social-media/i-fattori-per-monetizzare-i-social-network</link> <comments>http://www.lucalani.com/blogging/social-media/i-fattori-per-monetizzare-i-social-network#comments</comments> <pubDate>Sat, 01 Dec 2007 13:20:47 +0000</pubDate> <dc:creator>Luca Lani</dc:creator> <category><![CDATA[Facebook]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[giovani.it]]></category> <category><![CDATA[social network]]></category> <category><![CDATA[UGC]]></category><guid
isPermaLink="false">http://www.lani.it/social-media/i-fattori-per-monetizzare-i-social-network/</guid> <description><![CDATA[Come valorizzare e monetizzare i social network? Analizziamo alcune problematiche che rendono questi siti particolarmente difficili per una semplice vendita di advertising.]]></description> <wfw:commentRss>http://www.lucalani.com/blogging/social-media/i-fattori-per-monetizzare-i-social-network/feed</wfw:commentRss> <slash:comments>15</slash:comments> </item> <item><title>Risultati campagne su Facebook</title><link>http://www.lucalani.com/blogging/social-media/risultati-campagne-su-facebook</link> <comments>http://www.lucalani.com/blogging/social-media/risultati-campagne-su-facebook#comments</comments> <pubDate>Sun, 15 Jul 2007 13:23:26 +0000</pubDate> <dc:creator>Luca Lani</dc:creator> <category><![CDATA[Adv chart]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[Company]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[social network]]></category><guid
isPermaLink="false">http://www.lani.it/social-media/risultati-campagne-su-facebook/</guid> <description><![CDATA[Il CFO di Facebook ha dichiarato che i ricavi saranno per il 2007 pari a 150 mln di dollari. Tutto farebbe pensare quindi che sia una macchina da guerra per l’adv. Non tutti la pensano così. Alcuni responsabili acquisti dei centri media USA sostengono che la rete sociale nata per gli universitari abbia pessime performance. [...]]]></description> <wfw:commentRss>http://www.lucalani.com/blogging/social-media/risultati-campagne-su-facebook/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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