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><channel><title>Contrarian &#187; display</title> <atom:link href="http://www.lucalani.com/tag/display/feed" rel="self" type="application/rss+xml" /><link>http://www.lucalani.com</link> <description>What you see is NOT what you get</description> <lastBuildDate>Mon, 26 Jul 2010 23:45:32 +0000</lastBuildDate> <generator>http://wordpress.org/?v=2.9.1</generator> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>I banner funzionano. Una ricerca di ComScore</title><link>http://www.lucalani.com/charts/adv-chart/i-banner-funzionano-una-ricerca-di-comscore</link> <comments>http://www.lucalani.com/charts/adv-chart/i-banner-funzionano-una-ricerca-di-comscore#comments</comments> <pubDate>Mon, 08 Mar 2010 09:17:24 +0000</pubDate> <dc:creator>Luca Lani</dc:creator> <category><![CDATA[Adv chart]]></category> <category><![CDATA[adv]]></category> <category><![CDATA[display]]></category><guid
isPermaLink="false">http://www.lucalani.com/?p=466</guid> <description><![CDATA[Il numero di utenti che cliccano mediamente nei banner è da anni in drastico calo. Qua segnalavo una ricerca di Comscore nella quale si evidenzia come ormai l&#8217;85% degli utenti nell&#8217;arco di un mese non clicca mai in un banner.
Gli utenti non cliccano, ma questo indica che le campagne passano inosservate e non hanno nessun [...]]]></description> <wfw:commentRss>http://www.lucalani.com/charts/adv-chart/i-banner-funzionano-una-ricerca-di-comscore/feed</wfw:commentRss> <slash:comments>10</slash:comments> </item> <item><title>84% degli utenti non clicca nei banner. E allora?</title><link>http://www.lucalani.com/blogging/advertising/84-degli-utenti-non-clicca-nei-banner-e-allora</link> <comments>http://www.lucalani.com/blogging/advertising/84-degli-utenti-non-clicca-nei-banner-e-allora#comments</comments> <pubDate>Wed, 07 Oct 2009 09:14:30 +0000</pubDate> <dc:creator>Luca Lani</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[adv]]></category> <category><![CDATA[banner]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[display]]></category><guid
isPermaLink="false">http://www.lucalani.com/blogging/advertising/84-degli-utenti-non-clicca-nei-banner-e-allora</guid> <description><![CDATA[Comscore ha fatto una interessante ricerca da cui risulta che negli ultimi due anni si è dimezzato il numero di utenti che cliccano nei banner display in un dato mese. Si è passati dal 32% al 16%, e quisto vuol dire che l'84%  non clicca nei banner.]]></description> <wfw:commentRss>http://www.lucalani.com/blogging/advertising/84-degli-utenti-non-clicca-nei-banner-e-allora/feed</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>Suddivisione mercato ADV USA per tipologia</title><link>http://www.lucalani.com/charts/adv-chart/suddivisione-mercato-adv-usa-per-tipologia</link> <comments>http://www.lucalani.com/charts/adv-chart/suddivisione-mercato-adv-usa-per-tipologia#comments</comments> <pubDate>Mon, 15 Oct 2007 09:46:08 +0000</pubDate> <dc:creator>Luca Lani</dc:creator> <category><![CDATA[Adv chart]]></category> <category><![CDATA[adv]]></category> <category><![CDATA[display]]></category> <category><![CDATA[search]]></category><guid
isPermaLink="false">http://www.lani.it/charts/adv-chart/suddivisione-mercato-adv-usa-per-tipologia/</guid> <description><![CDATA[Panoramica del mercato ADV  on line negli USA. Cifre in milioni di dollari, sul primo semestre (FH).
Advertising Formats &#8211; Il Search e il display continuano ad essere i formati maggioritari,&#160;
FH 2006
FH 2007Search
40% ($3,164)
41% ($4,097)Classifieds
20% ($1,582)
17% ($1,699)Referrals/Lead Generation
7%($592)
8% ($799)E-mail
2% ($158)
2% ($200)Display Related:
31% ($2,413)
32%($3,198)– Rich Media (Includes Video)
6% ($475)
8%($799)– Ad Banners / Display Ads
21% ($1,622)
21%($2,099)– Sponsorships
4% [...]]]></description> <wfw:commentRss>http://www.lucalani.com/charts/adv-chart/suddivisione-mercato-adv-usa-per-tipologia/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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